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University of Athens: One in four teens wants to be an influencer

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@fyinews team

12/10/2026

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  1. One in four teenagers in Greece (25%) wants to pursue a career in social media, such as working as an influencer on Instagram or TikTok or as a digital content creator, according to Kathimerini.
  2. “This trend is fuelled by the influence of social media and is often associated with teenagers’ desire for ‘easy money’, quick wealth and publicity, as well as the perception that these careers do not require formal academic qualifications or years of study,” according to a study by the National and Kapodistrian University of Athens (NKUA).

 

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One in four teenagers in Greece (25%) wants to pursue a career in social media, such as becoming an influencer on Instagram or TikTok or a digital content creator, according to a report by Kathimerini.

“This trend is driven by the influence of social media and is often linked to teenagers’ desire for ‘easy money’, quick wealth and publicity, as well as the perception that these professions do not require formal academic qualifications or years of study,” according to a study by the National and Kapodistrian University of Athens (NKUA).

Meanwhile, 12% are interested in economics and business administration. This field is often associated with “entrepreneurship”, but also with the perception among some high school students that the fourth subject group in Greece’s national university entrance exams (Economics and Informatics) offers a comparatively “easier” route into higher education than the other three groups.

Other popular fields include psychology and criminology (16%), science and technology (14%), and economics and business administration (12%).

A smaller proportion (around 6%) continues to prefer military and police academies, a trend that career counsellors attribute solely to the desire for immediate employment and job security.

The study also identifies another trend (around 5%) in which the subject of study becomes a secondary consideration. These teenagers choose university courses based solely on the city where they are offered, either to stay close to home due to financial constraints or to move to a city they prefer. Others seek easier and faster options, such as short training programmes, to enter the labour market as soon as possible.

The remaining 22% accounts for other fields of study.

Source: Kathimerini

 

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