According to reports, the Independent Authority for Public Revenue (AADE) continues its audits of influencers who earn money by promoting products and services on social media, focusing this time on TikTok. [1], [2].
The Authority has identified two to three cases of TikTok influencers allegedly evading taxes. These cases involve promoting advertising content and product sales, with revenue that has not been recorded in their accounts.
Among other things, it is being investigated whether the influencers collaborate with online shops or if they are shareholders in these shops and promote their products.
To identify potential tax violations, we leave no stone unturned. We don’t rely on data from the TikTok platform itself. Instead, we use special web scraping software. This software thoroughly analyzes the creators’ posts. We then meticulously cross-reference this data with tax records to identify potential violations.
Essentially, if invoices and recorded revenues are not found, along with documented transactions through bank accounts, registration of business activities, and the opening of books for sales and advertising, as well as “free” promotions for businesses such as restaurants, hotels, and retail stores, suspicions of tax evasion arise, leading to the process of imposing corresponding penalties.
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