Many teenagers who do read do not discover books by browsing in bookstores. Stavroula Thomopoulou, works at the ‘Politeia’ bookstore and has more than 10 years of experience in children’s and young adult books. She says many teens rely on the social media algorithms to choose what to read.
‘They are now heavily influenced by platforms, mainly TikTok and #Booktok.’ #BookTok is the community of ‘book lovers’ on both international and Greek TikTok, and it’s one of the strongest trends in book promotion. Moreover, fewer parents now choose books for their teenage children. ‘When parents come here, they ask for the books their child has already picked.’
Melina, for instance, chooses her books herself, directly from the bookstore. The genres she prefers are fantasy and classic romance. Her taste overlaps with #BookTok trends and the bestselling titles for her age group.
“Teenagers tend to read a lot of fantasy and romance because those genres are ‘easier’ to read,” says Ms. Thomopoulou.
“Teenagers tend to read a lot of fantasy and romance because those genres are ‘easier’ to read,” says Ms. Thomopoulou. These are often books that have been adapted for film or television, such as Percy Jackson,’ she adds. Of course, when we say ‘teenagers’ we are using the term loosely, since sales data show that most teen readers are girls.
She also points out that teenagers are increasingly choosing to read books in the original English. ‘Kids know English very well now, so many choose them for practice, while others choose them because they’re cheaper.’
She also points out that Greek authors once recommended for this age group (such as Alki Zei and Georges Sari) are now being read by younger children —even eight-year-olds— while teenagers tend to prefer reading graphic novels. Sales of graphic novels are growing rapidly among 12- to 17-year-olds, says Ms. Thomopoulou. ‘They have grown up with images on their phones, so it appeals to them more.’