Tupperware, the company known for its colorful plastic food storage containers and the origin of the word “Tupper,” filed for bankruptcy on Tuesday in Delaware after nearly 80 years in operation. Following the pandemic, the company had been reporting losses for several consecutive quarters due to declining demand and rising costs of labor, transportation, and raw materials like plastic resin.
Sales had been falling for years, mainly due to the company’s difficulty placing its products in online and physical stores. According to the company, this required a shift from Tupperware’s traditional business model, which historically relied on direct sales through representatives—a strategy that struggled to succeed in the modern consumer market.
The company gained popularity in the 1950s when women hosted “Tupperware parties” in their homes to sell the containers, helping them achieve financial independence.
“Almost everyone knows what Tupperware is, but fewer people know where to find its products,” wrote Tupperware’s chief restructuring officer in the company’s bankruptcy filing.
According to bankruptcy records, Tupperware is estimated to have assets between $500 million and $1 billion and liabilities ranging from $1 billion to $10 billion. The company will continue operations and seek a buyer to acquire the entire business within the next 30 days.
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