Prorata conducted a nationwide survey on Black Friday, presenting the perceptions of Greeks, recording their participation, and focusing on aspects of the consumer event for the first time. The survey included 1,054 individuals aged 17 and older, conducted immediately after the Black Friday discount period.
Most respondents stated that they did not participate in the Black Friday sales. Only 39% made purchases, while 61% reported not shopping.
A significant percentage of respondents (42%) view Black Friday as a day of consumer frenzy. Additionally, 37% associate it with an opportunity for large businesses to increase sales.
Among shoppers, clothing and shoes were the most purchased items (48%), followed by electronics (24%) and cosmetics (22%).
Of those who shopped—39% of the survey participants—6 out of 10 made purchases despite considering Black Friday a day of consumer frenzy and an opportunity for large businesses, with 37% and 38%, respectively. Furthermore, 73% of respondents indicated that businesses benefit more than consumers (2%).
Only 42% of those who shopped met their needs, while 55% said they would shop during Christmas.
Half of the respondents who shopped spent less than €100 on Black Friday. However, 14% reported spending over €500, and 8% spent between €400 and €500.
Finally, instead of Black Friday, 66% of people prefer to shop during traditional seasonal sales periods. Only 6% find Black Friday beneficial.
