In 2024, Greece’s tourism revenue increased by 3.4% compared to 2023, reaching €18.8 billion, according to final data from the Bank of Greece. Total travel receipts grew by 4.8% from the previous year, totaling €21.6 billion.
The largest receipts were linked to a 12.8% rise in the number of travelers, reaching 40.7 million, as well as a 2.9% increase in average spending per overnight stay. Over half of the visitors came from European Union countries, with increased arrivals from Germany (+13.4%), Italy (+10%), the USA (+10%), and France (+8.8%). Meanwhile, arrivals from Russia (-54.9%) and the United Kingdom (-1%) decreased.
The average length of stay decreased to 5.9 nights, along with a 7% decrease in average spending per trip, which is linked to the rise of the “city break” trend, according to the Institute of Tourism Research and Forecasting (INSETE).
At the same time, the average length of stay decreased to 5.9 nights, along with a 7% decrease in average spending per trip, a trend that INSETE linked to the rise in short “city break” trips and arrivals from neighboring countries, which traditionally have shorter stays.
A significant annual increase (+43.8%) was seen in cruise passenger arrivals, reaching 5 million, while the number of cruise ships rose to 5,308 (from 5,125 in 2023). Cruise revenues reached €1.1 billion (+22.4%), with Piraeus being the main arrival port, accounting for 15.3% of arrivals and 48.5% of receipts. In terms of arrivals, Corfu and Heraklion followed, while Mykonos and Santorini led in receipts.
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