Independent web browsers have experienced a notable surge in users within the European Union, just one month after the enactment of a law compelling Alphabet (Google), Microsoft, and Apple to provide mobile phone users with the option to select alternative browsers from less popular competitors, as reported exclusively by Reuters.
The initial results were unveiled shortly after the implementation of the EU’s Digital Markets Act on March 7. This legislation aims to tackle unfair competition by compelling large tech firms to allow users to select from a list of available browsers.
The first browser, WorldWideWeb, was developed by Tim Berners-Lee 34 years ago.
Browsers are usually offered for free by major companies like Apple and Google, but this comes at the cost of tracking users’ browsing history and displaying targeted ads. Chrome is the default browser on Android phones, while Safari comes pre-installed on iPhones, establishing its dominance in the market.
Cyprus-based Aloha Browser reported a 250% increase in EU users in March, becoming one of the first companies to share monthly growth figures since the implementation of the new EU regulations. Established in 2016, Aloha positions itself as a privacy-centric alternative to browsers owned by major tech firms. With 10 million average monthly users, Aloha generates revenue through paid subscriptions instead of serving ads. Norway’s Vivaldi, Germany’s Ecosia, and America’s Brave also saw their user numbers increase following the new law.
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