MedWatch, the Health Ministry’s digital monitoring platform, has identified 13,712 findings requiring further investigation in the online content of 3,088 healthcare facilities in Athens, Piraeus and Thessaloniki, according to data published by Kathimerini. The platform’s database includes 11,717 facilities, while 27,493 digital items have been reviewed, including websites, paid advertisements and social media content.
The findings do not automatically constitute violations. They are treated as indications and assessed using 11 criteria based on current legislation, covering areas such as the advertising of medical services, doctors’ specialties and expertise, permitted procedures, required equipment and facility operating requirements.
The most serious cases, classified as “red,” account for less than 1% of the facilities reviewed.
Cases identified include beauty centers and other non-medical businesses that appear to advertise medical procedures, as well as medical practices promoting “miraculous” results, patient testimonials and services that may not fully correspond to their licenses or registered activities. Facilities classified in the highest-risk “red” category account for less than 1% of those reviewed.
The findings are forwarded to the relevant Medical Associations for review and verification. Representatives of the medical community are also calling for clearer guidance from the ministry on the rules governing the online advertising of medical services.
Source:Kathimerini
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