Gen Z (1997-2012) in the U.S. pays significantly more for concert tickets than previous generations did as young adults. In 1996, the average ticket price for one of the top 100 tours (e.g., KISS) was $25.81 ($52 adjusted for inflation), while in 2024 (e.g., Taylor Swift), it was $135.92.
From 1981 to 2012, the average concert ticket price increased by about 400%, while the price of other goods rose by around 150% during the same period, mainly due to higher production costs. The COVID-19 pandemic further pushed up prices, as demand for live events grew. In 2023, the top 100 global tours earned $9.2 billion, 65% more than in 2019.
According to a new study, 86% of Gen Z has spent more on concerts than they intended, mostly due to the fear of missing out (FOMO).
Both Gen Z and Millennials are more likely to travel for concerts. Some Gen Z individuals interviewed by The New York Times said they charge their credit cards or save for months just to afford a concert ticket.
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