Horror films, especially horror comedies, have experienced significant growth in Bollywood, achieving strong box office earnings in 2024, despite experts previously considering their audience limited.
These films demonstrate that low-budget horror productions can compete effectively with big-budget Bollywood releases. For example, the low-budget film “Bhool Bhulaiyaa 3” earned over €18 million at the Indian box office, only slightly less than the most expensive Indian production of the year, “Singham Again.” Similarly, “Shaitaan” earned €23.5 million, while “Stree 2” became the highest-grossing film in India for 2024, with €96.6 million.
The industry has faced a downturn after the pandemic, with most films struggling at the box office. However, the success of horror films, despite many receiving poor reviews, is bringing renewed energy to the industry.
The reason for this: Unlike the horror films of the ’80s, which were targeted at adults, today’s horror films, with added comedic elements, have become family-friendly.
Their success is based on the blend of horror and comedy elements, as well as the fact that many are sequels, which attracts audiences back for nostalgic reasons.
Additionally, unlike horror films from the 1980s that targeted adult audiences, today’s horror films have become a more family-friendly experience with less “adult content.” This trend started with the release of “Stree” in 2018, which combined horror with social themes such as patriarchy and feminism.
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