Λάβαμε και αναδημοσιεύουμε, όπως οφείλουμε, αυτούσια την απάντηση της Ticketmaster Hellas:
Pricing
“As demand increases, the software raises the price, sometimes within seconds. After the ordeal people went through for Oasis tour tickets, “dynamic pricing” was named a finalist for Oxford University’s word of the year.”
Ticketmaster does not use surge pricing or dynamic algorithms to adjust ticket prices. The Competition and Markets Authority (CMA) has finished its investigation and found no evidence that dynamic pricing was used on the Oasis tour.
The Event Organiser (sports team, artist team, theatre producer, and so on) determines the ticket prices for their event. Sometimes, the perception is that ticket prices are increasing during a sale when, in reality, the least expensive tickets have simply sold out, leaving only higher-priced options available. This impression is even stronger for high-demand events, where tickets sell out rapidly.
Virtual Queues
“The page freezes. It thaws. It freezes again. Suddenly you’re closer. Then further away. Some people are tweeting (sorry about the X) that they’ve already joined, others that the site is down. Some that the prices have doubled. And you’re just staring at a digital bar that’s slowly moving (or is it your idea and it’s staying still?).”
For some shows, we may open a waiting room. So instead of having to constantly refresh the page, fans can relax knowing they’re in the right place for when the onsale begins and you’ll automatically join the queue as soon as it opens. It doesn’t matter what time you join the waiting room as long as it’s before the start of the onsale.
When the onsale begins everyone in the waiting room will be placed into the queue (with those who join after this placed at the back). The queue helps manage traffic and create a smoother shopping experience.
Our virtual queues also display live updates during popular sales, including ticket prices, availability updates, and estimated wait times, so fans feel informed throughout.
We also have a page with tips for securing tickets, which may be useful for your readers.
Technology
“Although platforms promise protection, bots still operate and can still complete a purchase faster than anyone.”
Bots are an issue faced by all major websites. They are used to bombard ticketing websites, disrupting ticket onsales, slowing queues so that the bot user can buy tickets faster than any human. These tickets are then resold at inflated prices on unofficial secondary websites.
We continue to make significant investments in the research and development of effective strategies to identify and block bots. While we can’t go into detail about how we do that (as we don’t want the people using bots to know) we can tell you that last year Ticketmaster blocked an average of 200 million bots daily worldwide, and the number is constantly increasing.
These protections are active throughout every onsale to ensure that tickets go to real fans, and on rare occasions legitimate fans may be caught up in these protections, which is why we advise using one device, one tab, no VPN, and clearing cookies.
Secondary Market
The claim that “some tickets are never made available to the public because they are bought in bulk by resellers, sometimes with Ticketmaster’s blessing” is entirely false.
Ticketmaster does not withhold inventory for resellers or provide preferential access of any kind. All tickets are made available to fans at the prices set by the Event Organiser.
“Ticketmaster, which is at the center of this ecosystem, as it controls pre-sale, queues, prices (through dynamic pricing), and often even resale.”
Ticketmaster does not “control” pricing or the availability of inventory. All pricing, on-sale rules, presales, and inventory allocations are set by the Event Organiser (artist team, promoter, sports team, theatre producer, etc.).
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