About one in five Greeks shops from Shein and Temu, as the two Chinese platforms absorbed 17.6% to 20.9% of online purchases in Greece in 2024, according to a survey by the Hellenic Confederation of Commerce and Entrepreneurship (ESEE), reported by Kathimerini.
In the same year, the platforms’ revenues in Greece were estimated at €529 million to €627 million, expected to grow by 50% in 2025. Greece ranks 8th in Europe in purchase volume from Temu and 4th from Shein, with more than half of purchases being clothing, followed by electronics and home goods.
Greece ranks 8th in Europe in purchase volume from Temu and 4th from Shein, with more than half of purchases being clothing.
This has consequences for the Greek economy and trade, with losses reaching €188.1 million–€204 million. Specifically, in 2024, an estimated €11.6–€13.8 million was lost in taxes, €30–€35.5 million in social security contributions, €7.6–€9 million in payroll taxes, and €56.5 million in customs duties. Direct losses ranged from €105.7–€114.8 million, while the shift is also linked to the loss of 4,725–5,601 jobs.
What is fyi.news?
